Grow app installs and app users with AdWords Universal app campaigns

This campaign type promotes your app to users on YouTube, Google Search, the Google Display Network, and the Google Play Store—all the places people are searching for new apps.

Keep it simple

 Universal app campaigns help you maximize app installs while keeping campaign management simple. You only need a few inputs to get a campaign going—we’ll do the heavy lifting for you.

We’ll automatically optimize: 

• Your ads, finding the best-performing combinations of text, images and video
• Your targeting, finding the right users for your app
• Your bids, based on what we predict will maximize installs at your target cost-per-install
• Your budget, concentrating your spend on the channels that deliver the most installs