Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.
Earlier this week, news broke about Google’s RankBrain, a machine learning system that, along with other algorithm factors, helps to determine what the best results will be for a specific query set.
Specifically, RankBrain appears to be related to query processing and refinement, using pattern recognition to take complex and/or ambiguous search queries and connect them to specific topics.
This allows Google to serve better search results to users, especially in the case of the hundreds of millions of search queries per day that the search engine has never seen before.
Read more on: http://searchengineland.com/rankbrain-changes-entity-search-234345
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