Gain New Insights with Google Analytics User Explorer

Testing with a Rapid Optimization Plan Having a Rapid Optimization Plan (ROP) can have a tremendous impact on the overall business strategy when you are launching a new website. If things don't go quite as you'd hoped, the plan can give your organization a light to look towards. This post from Googler Krista Seiden will have your team optimizing at full speed. LEARN MORE

Taking your Analytics Practice to the Next Level Data has become everyone's domain, in all aspects of your marketing and business. Most companies do a good job at collecting and reporting data and have a basic process in place. But many are stuck as to what to do next to elevate value of data in their company. Googler Adam Singer and a panel of industry experts offer guidance on ClickZ. LEARN MORE

Data Enthusiasts Gathering At Superweek Couldn't make it to Superweek in Hungary? No problem. Googler Daniel Waisberg shares a wrap up of the conference, where some of the presenters talk about the industry challenges, opportunities and ways to use your data better. LEARN MORE

Announcing Firebase and Firebase Analytics Firebase, Google's free and unlimited platform for mobile app developers, is here! And it comes with Firebase Analytics, Google's most comprehensive app analytics solution. We encourage you to check it out to see if Firebase is right for you. Never fear though, mobile app measurement in Google Analytics will continue to be available and supported by our product team, so feel free to keep your existing implementation. LEARN MORE Gain New Insights with Google Analytics User Explorer Reporting A new set of reports in Google Analytics lets you perform analysis of anonymized individual interactions with your websites and apps. User Explorer utilizes existing anonymous Google Analytics data to deliver incremental insights that marketers need to improve and optimize their sites and apps. The feature is now available in the Audience section of Google Analytics. LEARN MORE Spotlight on Attribution 360, part of the Google Analytics 360 Suite Looking at marketing performance one channel at a time no longer makes sense. In today's complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. LEARN MORE