Facebook Tips for lead ads, Here are 4 ways businesses get the most from their lead ads

1. Create a lookalike audience

To collect high quality leads, use a lookalike audience to reach people who are similar to your best customers.

Success Story

The news and information site, theSkimm, used lead ads to attract new subscribers to its daily newsletter and saw a 22% increase in lead quality. One of its key targeting tactics was creating a lookalike audience based on the demographics of its most active readers and targeting those people with lead ads. By creating an audience based off its most active users, instead of people who completed the lead ads form, theSkimm was able reach the people who provide the most value to its business.

2. Entice and inform with your creative

Use engaging visuals and provide direct and accurate information in your ad. This can help you grab the attention of the right people, yielding better quality leads and higher conversion rates.

Success Story

Teach for America, the educational non-profit, used lead ads to create awareness of its work and inspire people to join its corps of teachers and saw a 2X increase in online leads. Their lead ads succinctly informed potential recruits that “Teach For America finds, trains and places outstanding people as teachers in 52 regions,” and featured images to inspire people to picture themselves in a classroom. For example, women saw images of female Teach For America teachers, while men saw male Teach For America teachers.

3. Keep your form short and simple

Ask for only the information that you really need. Additional questions increase chances of people abandoning your form.

Success Story

The online meeting service, Cisco WebEx, used lead ads to increase sign ups for WebEx product demos and saw a 75% lower cost per conversion than link ads. The Cisco WebEx team monitored ad response and conversion rates during their campaign, testing and tweaking its approach to optimize results. The team discovered that reducing the number of fields on the lead form increased the number of conversions and decreased the cost per lead.

4. Take action on your leads quickly

Immediately following up on your leads can drive the best conversion rates and ensure your budget is spent efficiently. You can access your leads by downloading them from your Page, integrating with the Facebook API or one of our supported CRM providers, like Constant Contact or MailChimp. Learn more about how to retrieve your leads here.

Success Story

CDI College, a Canadian career training institution, saw a 15-20% increase in return on ad spend using lead ads. One key to their success was syncing their lead ads directly to its customer relationship management system in real time, so it could work to convert the leads quickly and efficiently.