Build your brand in a mobile world with Facebook

In an increasingly mobile world, it’s more important than ever to reach people with your brand message, wherever they are. Facebook has more than 1.4 billion users on mobile*, making it one of the best places to raise awareness of your brand, tell your story and drive purchase consideration across devices.
Facebook can help you:

• Reach your target audience across devices
• More accurately plan the reach, frequency, and cost of your ads
• Deliver your brand story with eye-catching creative

Reach the people who matter to your business on mobile.

Facebook can help you reach the people who matter to your business, across devices

The mobile age is here, with more and more people using multiple devices to consume content. Worldwide, and by 2018 half of all mobile users will have a smartphone.¹ This new reality offers a great opportunity—as well as a challenge—to marketers who want to build their brand.

Facebook has unique solutions to help you develop a successful mobile strategy for your brand campaigns, so you can reach the right people, increase awareness, and drive both purchase intent and conversions. From an objective that allows you to deliver ads that are optimized for consumer recall to attention-grabbing formats for your brand story, our solutions are designed to help you meet your goals.

Over 1.5 billion Facebook users worldwide²

1.4 billion Facebook users on mobile³

1 in 5 minutes spent on mobile in the U.S. are on Facebook²

100 million hours of video watched daily on Facebook²

Brand solutions that work on mobile

As an advertiser, you’re always looking for ways to target the right audience and capture attention with your message. Here are some of the best ways you can deliver your message across devices on Facebook:

• Brand Awareness Objective. Choose this objective to optimize delivery of your ad towards people who are more likely to remember it.
• Reach and Frequency. Use this buying tool to plan and predict how many people see your brand campaign, how many times, and for how much.
• Video Ads. Bring your brand to life with powerful videos that instantly play in News Feed.
• Slideshow. Use photos or images to create eye-catching motion ads in just a few minutes.