Google AdSense new Page-level ads for mobile

Ads that only appear on the page when AdSense thinks they’ll perform well.

Page-level ads offer visitors a great mobile experience—they only appear on the page when it makes sense.

And they’re easy to set up. Place the same piece of code just once on pages you want to show ads on, and AdSense takes care of the rest.

Page-level ads are:

• Easy to change: Add code once, then turn on one or both types of page-level ad format from your account—no need to change code on your site again.
• Additional ads: They don’t count toward your AdSense ad limit on each page.
• Always up to date: The code you add now makes it easy to enable new formats in the future.

Key features

The key features of Page-level ads include:

They're simple to set up. With Page-level ads you only need to place the ad code on your pages once, and you put the same ad code on each page.

They're optimized. To ensure that you and your users get the most from this ad format, AdSense will only show Page-level ads when they’re likely to perform well and provide a good user experience.

It's easy to change Page-level ad settings. Once you've added the ad code to your pages, you can turn individual Page-level ad formats on or off from the My ads tab in your AdSense account. The ad code remains the same, even when you change your Page-level ad settings.

They don’t count towards your Google content ad limit per page.

Ad formats

Currently, the Page-level ads family includes the following ad formats: Anchor/overlay ads

Anchor/overlay ads are mobile ads that stick to the edge of the user's screen and are easily dismissible.
Picture of an anchor/overlay ad Some important things to know about anchor/overlay ads:

They're shown by AdSense at optimal times to help increase your revenue and provide a good user experience.
They don't count towards your three ads per page limit.
They only serve on mobile-optimized webpages on high-end mobile devices.

Vignette ads

Vignette ads are mobile full-screen ads that appear between page loads on your site and can be skipped by users at any time. Picture of a vignette ad Some important things to know about vignette ads:

They're shown by AdSense at optimal times to help increase your revenue and provide a good user experience.
They're displayed when the user leaves a page, rather than when they arrive on one, so the user doesn’t have to wait for them to load.
They're limited in number per user to maintain a good user experience.
They don't count towards your three ads per page limit.
They only serve on mobile-optimized webpages on high-end mobile devices.