Choose great images for your Facebook ads

Stop them as they scroll

Improve the quality of your creative by following these tips:

Single Focal Point.

Ensure that you’re only asking people to look at one thing. If you’re trying to include too many things in one image, consider carousel or video ads. Also, once you take your photo, consider cropping it so it’s framed nicely.

Visual Consistency.

Make sure all of your ads within a campaign tie together visually. Then people will more easily recognize your ad and stop to see what else you have to say.

Build for Mobile.

Design your ad assuming it will be viewed on a mobile phone. Think about the size of each element in your image or video and take a look at it on your phone before running the ad. Check out our mobile ads guide.

Use an eye catching image.

Choose an interesting subject and shoot for quality. Go for high resolution and crisp images, paying attention to angle and lighting. Don’t be afraid to use smartphones with apps and filters for great images.

Connect with them when they look

Once you have their attention, reward them for stopping. This is your chance to communicate your key message in an inspiring way that will make them glad that they stopped as well as remembering what you said.

Integrate your Brand.

We’ve learned that branding is really important to connect with people and help them remember your ad. However, we don’t recommend just pasting your logo on top of your image. Instead, have elements of your brand, such as your logo, your location or your products, in the image in a natural and authentic way.

This Sona Med Spa example was carefully crafted to have the brand’s logo in the background, on the wall of the spa, with the woman in the foreground.

Inspire them to act

Once you’ve caught their attention, it’s your chance to close the deal. Tell them what’s in it for them and what the benefit is, so they’ll take the desired action.

• Use your copy or a call-to-action button to motivate them to act

• Leverage the ad unit’s full creative canvas to get them to engage