Rocking music charts
Musician Joe Bonamassa used Facebook video ads to share his music with millions and promote his album Different Shades of Blue, gaining new fans and achieving his highest-ranking album yet.
- 3.6X return on ad spend from Facebook Ads
- 2.4 million total video views
- 100,000 newsletter sign-ups
- top 10 on Billboard 200 chart
Their Story
Keeping blues-rock music strong
Joe Bonamassa
is an American blues-rock guitarist, singer and songwriter whose career
started at the age of 12. In the last 13 years, he’s released 16 solo
albums with his label J&R Adventures, which he founded with his
partner, Roy Weisman.
Their Goal
Increasing album awareness
The goal for J&R Adventure’s digital marketing team was to build awareness for Joe’s upcoming album Different Shades of Blue
and ultimately drive sales. J&R Adventures also wanted to increase
sign-ups for Joe’s official newsletter, which contains free music and
upcoming show information.
We’ve shifted ad dollars from TV to Facebook video, as it’s the only way we can get perfect targeting and a proven return on investment. We may be early adopters of what will be the new standard.
Scott Macaluso, Digital Marketing Director, J&R Adventures
Their Solution
Bring the music to life
Videos
offer the best way to experience Joe Bonamassa’s music by listening and
seeing him rock on his guitar. Joe was already uploading videos to his
Facebook Page of him casually playing his guitar, recording in the
studio or performing on tour. With video ads, Joe was able to share his music with more people and create interest for his upcoming album Different Shades of Blue.
Joe’s
label J&R Adventures created video ads using the video views
objective in Power Editor. This allowed the label to create an audience
of people who viewed the videos to reach later with other ads. The
promoted videos featured Joe playing one of his songs from his album
with a message encouraging people to download the song for free at any
time by clicking a link or following the call-to-action button at the
end of the video. People were then asked to sign up for the official
newsletter to receive the song download.
Read More
Products used
Goals
Their Success
A killer performance
With the help of Facebook Ads, Different Shades of Blue
reached an all-time high. It debuted at number 8 on the Billboard 200
chart, which ranks the most popular albums across all music genres on a
weekly basis, and was his highest-ranking album yet.
As a result of Facebook campaigns that ran between August–December 2014, Joe and J&R Adventures achieved:
- 3.6X return on ad spend from Facebook Ads promoting Different Shades of Blue
- 2.4 million total video views across all video ads
- 100,000 newsletter sign-ups
- Top 10 on Billboard 200 chart
Facebook made it possible for people all over the world to hear and see Joe Bonamassa’s music. When people share his songs with their friends, our small independent record label is given a viral edge to compete in the music industry.
Benjamin Perlman, Digital Marketing Strategist, J&R Adventures
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