The NCAA Men’s Basketball Tournament isn’t just a sports
event—it’s a national phenomenon. Each year, viewers find new and better
ways to tune into all the action, with second screens becoming an
increasingly integral part of the games. Using new data from the first
four rounds of 2016’s tournament and looking forward to the Final Four,
we can see when and why viewers are turning to their mobile phones, and
the types of content that keep these fans engaged.
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