Google Analytics is now supporting The Accelerated Mobile Pages (AMP)

This month in Analytics: get started measuring Accelerated Mobile Pages, re-engage audiences likely to convert with Remarketing.

How Google Analytics Support Works

Analytics on AMP is handled by an open source, reusable component that the Google Analytics team helped build. The component can be configured with Google Analytics specific configuration parameters to record pageviews, events, and even custom dimensions. That configuration works hand in hand with a global event listener that automatically detects triggers like button presses. As a result, there’s no need to scatter custom JavaScript throughout your page to detect actions that should trigger events and hits. Instead, you can define which actions should trigger hits within the configuration section and let the magic of AMP do the rest.

How to Get Started

Before you get started with AMP Analytics, you’ll need to get started with AMP itself. The AMP website contains a great introduction to getting started. Once you have an AMP page up, it’s time to start thinking about how you’d like to measure its performance.

We recommend that you use a separate Google Analytics property to measure your AMP pages. AMP is a new technology that’s going to mature over time. As such, some of the functionality that you’re used to in web analytics won’t immediately be available in AMP analytics right away. AMP pages can appear in multiple contexts, including through different syndication caches. Because of that, a single user that visits an AMP version of a page and a HTML version of a page can end up being treated as two distinct users. Using a separate Google Analytics property to measure AMP pages makes it easier to handle these issues.

Once you have your AMP page and new Google Analytics property set up, you’ll want to reference the requirements for using Analytics on AMP pages as well as the developers guide for instrumenting measurement.

What’s Next

Multiple technology partners, including Google Search, Twitter, Pinterest, and LinkedIn have announced that they’ll start surfacing AMP pages in the coming months. The Google Analytics team is excited to support AMP from day one and look forward to growing our offering as AMP’s capabilities expand.