Facebook lead ads, Speed up your sign-ups

Facebook’s new lead ads allow people to complete forms with just a couple of taps or clicks, making it incredibly easy for people to send you their information.

They’re a great way to collect newsletter registrations, give price estimates, schedule follow-up calls and much more. Plus, lead ads’ pre-populated forms and customizable options allow you to collect what matters most to your business, whether that means names or email addresses.

People are spending more time on Facebook than ever before, on desktop and mobile. So we created lead ads to give you an easy way to collect contact info, wherever people are and on any device.

And by using Facebook ad targeting, you can reach the people most likely to be interested in your business, so you can efficiently reach high-quality leads on Facebook. 

 

The power of lead ads

When potential customers see your ad on Facebook, they'll see a form that’s already filled with info they’ve shared with Facebook—like their name, number or email.

The form is mobile-device friendly, but also looks great on desktop. In either format it's designed for the least amount of typing possible. This makes it quicker for customers to reach you—and gives you accurate, actionable info so you can reach them back.

With lead ads, you can:

• Customize the form to capture just the info that’s important to your business.
• Grow inbound inquiries, email subscriptions, sign ups, applications, registrations, pre-orders and more.
• Capture lead information from people who have expressed intent.

Great ways you can use lead ads

Newsletter sign-ups for current customers or getting information to new customers

A seamless way for education, financial or professional services to generate interest forms

For retail or ecommerce businesses, it's a great way to offer deals, coupons and offers

The auto industry can deliver information about new models, maintenance deals or schedule test drives

Creative tips for lead ads

Make it clear what you're asking for

• Provide more context than you would with a traditional ad, given that you're requesting immediate action from the viewer. For example, if the signup is to receive a particular deal, ensure that it's clear that the person must submit their contact details in order to receive the deal.
• The ad copy is also an opportunity to highlight the value proposition, so be sure to let the user know why sharing their information with you is good for them.

Create easy to understand forms

• Additional questions add additional screens that the viewer has to click through, so ask only the information that you really need and keep free-form text input to a minimum.
• With custom questions you have the ability to ask open-ended questions, but keep in mind that this increases friction in filling out the form. Instead, provide some options for the answer that they can choose from.

Select the right audience

• Avoid audience duplication for campaigns running at the same time, as this can lead to under-delivery issues.
• Consider creating lookalike audiences from customers who you know have converted on your website. We recommend creating lookalikes of these people rather than lookalikes of people who only submitted a lead.

Mobile continues to be an important part of our overall strategy, and anything we can do to simplify a customer’s experience on mobile is a huge benefit. Lead generation from Facebook has far exceeded our expectations.

René Fielder Marketing Director, Sona Med Spa