Success stories from "Facebook for Business"

Galaxus – Growing brand awareness with storytelling

Galaxus, a popular Swiss online retailer harnessed the power of sequenced video ads to grow brand awareness and deliver great storytelling at its lowest-ever cost per view.

1 million

people reached

€0.03

cost per video view

Their solution: Galaxus used a crowdsourcing approach to build creative – they asked customers to capture videos of themselves using products they purchased from Galaxus. Then, Galaxus used the reach and frequency tool to promote the top eight user-generated videos. They set their frequency to a maximum of 2 times per person, and defined the order in which to deliver the videos. This allowed them to take control of the storytelling flow and follow up with relevant sales messages. Learn more.

 

World Surf League - Making waves with a new audience

The international professional surfing association increased both brand awareness and brand affinity by promoting its exhilarating 30-second video ad to American and Australian sports fans.

12-point

lift in brand awareness

10-point

increase in brand affinity

Their solution: World Surf League created a 30-second version of their compelling, distinctive video featuring professional surfers to promote their business on Facebook. Using the reach and frequency tool, they promoted this video ad to expand their audience beyond niche fans by more broadly targeting people interested in action sports. In order to improve the accuracy of their reach, they used core targeting and explicitly identified demographics, location and interests most closely associated with the right audience. Learn more.

 

MET-Rx - Active ads for active consumers

The protein supplement brand used the reach and frequency tool with brand awareness objective to drive customer engagement and lift ad recall by an estimated 12% in just one month.

1.3 million

estimated ad recalls

12%

estimated lift in ad recall

Their solution: MET-Rx developed a series of highly targeted ads aimed at people who purchased brand name and competitor products. Next, they created Custom Audiences with 4 segments of potential buyers, grouped primarily based on purchase frequency. Then, they used the reach and frequency tool, optimized for brand awareness objective to deliver ads to these segments. MET-Rx increased return on ad spend by prioritizing best-performing audience segments based on Audience Insights and outcomes from previous Facebook campaigns. Learn more.