How Søstrene, Home design company, builds brand with Facebook video ads

Their Story: Family-owned Søstrene Grene has been selling Danish home goods at fair prices since 1973.

Their Goal: To share their story and grow their business.

• 25% of fans watched video posts
• 6x increase in sales following campaigns

Our most important tactic is to produce the right content in the right format so we can start a dialogue with our customers. Video has been really effective for this.

Mads Jensen, International Marketing Manager, Søstrene Grene

Best practices for Facebook video ads:

Tip 1: Target your ads

Show your video to people who matter to you. Target people by interest, behavior, age, gender and location.

Tip 2: Create your video thoughtfully

Make your video engaging. Use video that works well with and without sound. Include a call to action button to have people take action from your video.

Tip 3: Track your metrics

Use the video metrics within Ads Reporting to improve your videos. See how many views your video had and which parts of your video were most engaging with the Audience Retention Graph.