Principles of Mobile App Design: Engage Users and Drive Conversions

In a crowded market, how does an app attract new customers, gain loyalty, and deliver value? With great design for a delightful app experience. Here, Google's UX Research Lead Jenny Gove will take you through 25 principles to build an app that helps users achieve what they’re looking to do.

https://www.thinkwithgoogle.com/collections/principles-of-mobile-app-design-engage-users-and-drive-conversions.html