vendredi 2 octobre 2015

Tips: Crawl HTTPS versions of your articles & Another image crawl update from Google News Publisher newsletter

Add a News sitemap in Search Console
If you haven't already done so, we strongly encourage you to submit a News sitemap in Search Console. Using News sitemaps helps enhance discovery of your new articles and gives you increased control over your content in Google News. Full instructions here, but a few key points:
  • When you publish new articles, do not create a new News sitemap every time. Instead, update your current sitemap with your new article URLs.
  • Once you've created your sitemap, upload it to the highest-level directory containing your news articles. Please see this page for further instructions on submitting your sitemap.
  • Can you see an error after submitting your News sitemap? This Help page offers suggestions on how to resolve it. Note: Often, the old error message will persist after you've corrected the error. Save your sitemap and then resubmit it. This should clear the error after a day or so.
Crawl HTTPS versions of your articles
HTTPS (Hypertext Transfer Protocol Secure) allows your users to navigate your site more securely, protecting the integrity and confidentiality of their data. We'd like to encourage you to adopt HTTPS in order to protect your users' connection to your website. More on HTTPS.
For Google News to crawl your HTTPS content, publish your articles on HTTPS URLs. We’d also recommend redirecting your HTTP URLs to HTTPS URLs. Note: If your source or section URLs are in HTTP in the Publisher Center, there’s no need to update them (the protocol used for section URLs has no impact on the protocol used to crawl article URLs).
Another image crawl update
You now have improved control over the images that we select from your article. Google News image crawl will take into account the schema.org image and og:image specified in the HTML body of an article. For the image that you’d like to be the thumbnail image next to your article, we’d recommend using schema.org or og:image to make this selection clear.
Common site extraction issues
When scanning thousands of websites every minute, sometimes our system can incorrectly determine the article titles or snippets for your article. If you notice that we have incorrectly extracted some of your latest articles, read more below on how to fix these issues.
Inaccurate article titles
Google News scans your article pages and automatically displays what our system determines to be the most likely headlines for your content. To improve the likelihood of our system extracting your articles' titles correctly, we’d recommend the following best practices:
  • Place the title of your article in a prominent place above the article body, such as in an

    tag, and make sure that the title of your article page (in the HTML </code> tag) matches the title of your article (in <code><h1> </code> or the equivalent).</li> <li>Create and submit a <a href="https://www.google.com/appserve/mkt/p/2DMDnOb2xnzINFpH39CA98MUY3JjlzfOig5xDfuSmxn29zhMKxbal0Y0vrF4PwRpuzuq3AUSkSHftP_O6v3q5u1ErjIQd7BhIYR-Jp8i2-jAgXLb" style="text-decoration:none;color:#039be5" target="_blank">Google News sitemap</a> using the <code><news:title></code> tag</li> <li>Check that the anchor text pointing to your article in your section pages matches the title of your article and of the page.</li> <li>In your article page, avoid using the article title, or a substring of the title, as an active hyperlink.</li> <li>Check that your article title includes at least 10 characters and is between 2 and 22 words.</li> <li>To make sure that your article title is displayed properly on mobile devices, don't include a leading number (which sometimes corresponds to an access key) in the anchor text of the article.</li> </ul> </td> </tr> <tr> <td style="font-family:'Open Sans',sans-serif;font-size:21px;color:#000000;line-height:28px;padding-bottom:5px;letter-spacing:-0.01em" align="left">Incorrect article snippets</td> </tr> <tr> <td style="font-family:'Open Sans',sans-serif;font-size:14px;color:#000000;line-height:24px" align="left">Google News displays a small portion of the leading text of an article, referred to as the snippet. To determine which text to include in the snippet, our system looks at the body text near the headline of that article. If Google News is displaying incorrect snippets, we’d recommend checking the following: <ul> <li>Clearly differentiate your articles' author bylines and date information from your articles' first sentences.</li> <li>Make sure that there is no extra text between your article's title and the article's body in your page's source code.</li> </ul> </td> </tr> <tr> <td style="font-family:'Open Sans',sans-serif;font-size:21px;color:#000000;line-height:28px;padding-bottom:5px;letter-spacing:-0.01em" align="left">Important note on correcting site extraction issues</td> </tr> <tr> <td style="font-family:'Open Sans',sans-serif;font-size:14px;color:#000000;line-height:24px;padding-bottom:15px" align="left">If you’ve fixed an incorrect article title or snippet and it’s still not being updated on Google News, we may not have picked up the change. Although we keep revisiting your site to find new updates to articles, errors may sometimes persist in Google News stories, even after you've corrected the mistake. Our system is generally better at detecting and displaying bigger updates, for example substantial changes to a headline or an article's lead paragraph.</td></tr> </tbody></table> <p> </p> </div>
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